Email Marketing Optimization Strategy
I develop strategies to optimize email marketing campaigns, focusing on maximizing audience engagement and improving overall email health. I collaborate closely with the Marketing Operations Manager, Specialist, and copy team to propose and share actionable insights- if possible. These strategies include refining segmentation, testing out subject lines, enhancing content relevance, and maintaining list hygiene to ensure higher deliverability and engagement rates.
Assets Clean Up
Photo: Adobe Stock
Under the guidance of the Marketing Operations Coordinator, I was responsible for executing the cleanup of outdated and redundant assets within HubSpot and Zapier. While the coordinator defined the strategy and criteria, I managed the hands-on process of reviewing, organizing, and deleting unnecessary assets to support system maintenance and improve overall workflow efficiency.
Software: HubSpot, Zapier
Email Campaign Platform Research for TxGIO
Conducted in-depth market research on email platforms to identify the best fit for TxGIO’s needs. Gathered, analyzed features, compared platforms, and outlined strategic improvements to enhance email marketing efforts. Developed a comprehensive guidance document to optimize future campaigns.
Design Software: PowerPoint
Digital Asset Reorganization for TXGIO
As part of a website and digital asset reorganization project, I conducted in-depth research on best practices in digital asset management to guide strategic improvements. Working closely with a Systems Analyst, I analyzed the existing folder structures and digital materials to identify inefficiencies and areas for improvement. Based on these findings, I developed and implemented a streamlined folder hierarchy designed to improve accessibility, consistency, and overall usability of the digital asset system.
Software: Miro, Loop
Website & Online Store Management for Pierce and Paint
